Articles
Notes from the chart room.
Writing on visibility, ETAs, and calm operations — the things we learn tracking a couple of million shipments a month.
Jul 30, 2026
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Jun 18, 2026
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Exception alerts people actually read
Alert fatigue is a design problem, not a discipline problem. Severity tiers that mean something, routing to an owner instead of a channel, and the one metric that keeps a pipeline honest.
AlertsDesign
Why good ETAs go bad
Port dwell, blank sailings, and the 72-hour window: where arrival predictions actually fall apart across 1.2 million ocean shipments — and what a trustworthy ETA looks like.
ETAsData
Beyond reading
Put the ideas to work.
Everything above ships in the product: honest ETAs, quiet alerts, one legible board.